It all started with a feeling: The comfort of warming up after a chilly morning in the Pacific waves.

As a surfer, our founder, Brian Smith, knew he could give others that same feeling. That instinct led him to create the Classic Boot, the design foundation of the UGG brand. People quickly embraced his idea. Then, UGG became bigger than any one place or lifestyle.

Styled up, worn down, and made unmistakable by our craftsmanship and signature materials. Our designs evolved. But the original feeling of UGG stayed. Making you comfortable in who you are. Open to the world. Connected to one another.
Everyone is Born to Feel.